TRADITIONAL SEO IS DEAD. IF YOU AREN'T OPTIMIZED FOR AI SEARCH, YOU ARE INVISIBLE.
Only 9/15 Inaugural Founder's spots remaining
Why Join as a Founder?
The first 15 owners to register get more than just a seat—they get an immediate, done-for-you upgrade to their business.
The Founder’s Pass ($229) Includes:
1-on-1 "5-Star Reputation Engine" Install: Don’t wait for the summit. We jump on a private 15-minute call this week to install an automated Reputation Engine for your shop.
The VIP Founder’s Dinner: Join an exclusive, all-expenses-paid dinner at a premium steak house following the summit. This is a private "Mastermind" session with the speakers and the summit’s "Top Dog" sponsors.
Founder's Wall Recognition: Your company logo featured as a tech-forward leader on the event website and the main stage.
The 2026 Roofer’s Playbook
Most roofing owners are stuck in a cycle of white-knuckling every job and terrified the phone might stop ringing tomorrow. If your income stops the second you put down your hammer, you own a high-stress job, not an asset. You aren't losing leads to a "slow season"; you’re losing because your competitors have installed a machine that out-thinks and out-sells you while you sleep.
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A Roofing business generated $45,000 in book ancillary jobs from a single SMS blast sent to past clients while the owner slept.
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Reclaimed 20+ hours per week for the founder, officially shifting them from a glorified project manager to a True CEO
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Traditional Google search is dying. Learn Generative Engine Optimization (GEO) so AI chatbots like ChatGPT recommend your shop first
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Stop manually guessing who to target with ads. Learn how to design content that naturally finds high-intent buyers
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See how robotics and AI are shifting the job site and how to recruit the best crews before your competitors do.
The Future of Roofing Summit
Mississauga Convention Centre, Mississauga, ON
Tuesday, Apr 21 from 9 am to 4 pm
Don't get left behind. Step into the new era of Roofing.
Stop being an employee in your own company. Most roofing owners are stuck in "Threat Mode"—running on pure adrenaline, white-knuckling every job, and terrified that the phone might stop ringing tomorrow. You aren't losing leads to "bad luck" or a "slow season"; you’re losing because while you’re out there grinding harder, your competitors have installed a Machine that out-thinks, out-sells, and out-hustles you while you sleep.
If your income stops the second you put down your hammer or your phone, you don't own a business—you own a high-stress job. You are running an Effort-Dependent Hustle, burning yourself out to keep the lights on.
The Future of Roofing Summit isn't about "marketing tips" or "hacks." It’s an intensive Industrial Upgrade for your entire operation. We aren't here to teach you how to "post more on Facebook." We are here to install a Behavioral Operating System that bypasses traditional Google searches and speaks directly to the "Animal Brain" of a homeowner before they even ask for a quote.
What You Will Learn: The 2026 Roofer’s Playbook
The Mind of the Homeowner: Understand exactly how your target audience thinks today. We will break down how AI and lead generation are converging to predict what homeowners want before they even ask.
The Death of Old SEO (Rise of GEO & AEO): Traditional Google search is dying. Homeowners are now asking Large Language Models (LLMs) like ChatGPT to find contractors. Learn the secrets of Generative Engine Optimization so AI recommends your shop first.
The New Social Media (Creative is the New Targeting): Stop manually guessing who to target with your ads. The algorithms have changed. Learn how to design content that naturally finds your exact buyer and turns local views into booked jobs.
The Future of Robotics & Construction: Get a look over the horizon at how robotics and physical AI automation are about to change the physical job site, quoting, and the future of roofing.
Bulletproof Ontario Compliance: Learn how to build automated digital paper trails to stay ahead of strict WSIB regulations, handle safety photos without touching your phone, and protect your business from lawsuits.
Real Estate Market Shifts: Discover how the rapidly changing real estate and housing market is directly affecting local roofers, and how to position your company to capitalize on the shift.
The 2026 Workforce Boom: As AI permanently replaces traditional office and factory jobs, a massive wave of workers is shifting into the trades. Learn how to become the "shop of choice" to recruit the absolute best crews before your competitors do.
Why Join as a Founder? (Only 15 Spots)The first 10 owners to register get more than just a seat—they get an immediate, done-for-you upgrade to their business.The Founder’s Pass ($229) Includes:
1-on-1 "5-Star Reputation Engine" Install: Don’t wait for the summit. We jump on a private 15-minute call this week to install an automated Reputation Engine for your shop.
The VIP Founder’s Dinner: Join an exclusive, all-expenses-paid dinner at a premium steak house following the summit. This is a private "Mastermind" session with the speakers and the summit’s "Top Dog" sponsors.
Founder's Wall Recognition: Your company logo featured as a tech-forward leader on the event website and the main stage.
"Most owners get paralyzed when the industry shifts, delaying their growth by years. Be the kind of leader who takes rapid action."
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
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Yes. Your ticket includes a premium catered power lunch, as well as all-day coffee and snacks to keep your energy high. It also includes access to the 4:00 PM Vendor Lounge & Happy Hour
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Yes. This is a B2B educational and professional development seminar. When you check out, you will automatically be emailed a formal tax receipt (including the 13% HST) that you can hand straight to your accountant to claim as a business expense.
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Nothing but the price! Early Bird tickets save you $70 off the General Admission price. Both tickets include full summit access, the catered power lunch, all-day coffee, and access to the 4:00 PM vendor happy hour. Early Bird is our way of rewarding the fast action-take
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No paper required. When you register, Eventbrite will automatically email you a receipt and a digital ticket with a QR code. You can add it to your Apple or Google Wallet. We will simply scan the QR code right from your phone at the door for frictionless entry.
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This summit is strictly for owners, operators, and sales managers of roofing and exterior contracting businesses. If you are tired of doing manual quotes at 9:00 PM and losing local leads to competitors, this intensive strategy day is built for you
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Because we have to pay venue and catering guarantees in advance, all tickets are non-refundable. However, they are 100% transferable. If you have a business emergency, you can easily send your business partner, sales manager, or crew foreman in your place to bring the automated systems back to your
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Bring your smartphone (we use interactive live polls during the presentations), a notebook or laptop for taking down the exact AI prompts we teach, and plenty of business cards for the 4:00 PM networking happy hour with other top-tier Ontario roofers.
IS YOUR BUSINESS ONE ALGORITHM SHIFT
AWAY FROM INVISIBILITY?
I don't work with "Doubters" or "Delayers." I partner with "Deciders" who understand that grit doesn't scale to $20M. My behavioral architecture is a high-end projection surface for your ideal buyer’s desires. If you want the "Ferrari" of roofing infrastructure—automated, quiet, and powerful—apply below.
Case Studies
Case Study 1: The "Review Velocity" Engine
Client: High-volume residential roofing outfit ($12M ARR).
Challenge
Google search rankings were "falling off a cliff" despite high job volume. Manual review requests were yielding less than a 5% conversion rate, making the business invisible to homeowners asking AI for local contractors.
Solution
Review Automation Machine: Installed a "hands-off" system where foremen text homeowner data to a dedicated AI bouncer.
Behavioral Nurture: Deployed a sequence that triggers the biological urge to "correct the record," following up automatically until a 5-star review is secured.
G.E.O. Integration: Structured review responses with localized keywords to feed the "Generative Engine Optimization" required for AI chatbots to cite the brand.
Impact
+400% Monthly Review Volume: Sustained "Review Velocity" that stabilized top-3 Map Pack rankings.
Invisibility Erased: AI chatbots now recommend the shop as the #1 elite authority for local hail damage.
Zero Manual Effort: Saved office staff 15+ hours/week previously spent on manual follow-ups.
Case Study 2: The "Database Profit Engine" (LTV Maximization)
Client: Established Multi-Service Exterior Renovator ($8M ARR).
Challenge
Customer Acquisition Costs (CAC) were rising due to algorithm changes, yet the company was leaving an estimated $5,000 on the table per house by not cross-selling ancillary services. They had a massive, 10-year-old database of past clients that sat entirely dormant because their sales team was too disorganized to follow up.
Solution
LTV Maximization Loop: Deployed an AI Profit Engine to scan the CRM for past asphalt jobs that did not include eavestrough restorations or attic insulation upgrades.
Targeted SMS Nurture: Launched a highly specific, automated text message blast to this "warm" database offering a "Pre-Winter Wind Check," utilizing the 97% open rate of SMS to cut through digital clutter.
The "Gift of Concessions": Used behavioral psychology in the messaging—asking for a massive request first (a full exterior inspection), then conceding to a low-friction request (a fast 10-minute gutter check) to double the "yes" rate.
Impact
Immediate Revenue Injection: Generated $45,000 in booked ancillary jobs from a single automated SMS blast sent to past clients while the owner slept.
Zero Ad Spend: Acquired high-margin insulation and skylight contracts without spending a single dollar on Meta or Google Ads.
Compounding Asset: Transformed a dead spreadsheet of past buyers into a liquid, structure-dependent financial asset that reliably prints recurring revenue.
Case Study 3: The "P.D.A. Matrix" Deployment
Client: Expanding commercial roofing contractor entering a saturated market.
Challenge
Traditional SEO was failing in a saturated city. The owner was stuck in "Threat Mode," white-knuckling every bid and getting price-shopped by "tire-kickers".
Solution
P.D.A. Matrix Architecture: Engineered three distinct visual identities (Persona, Desire, Awareness) to bypass the "Andromeda" bouncer on Meta.
Weaponized Novelty: Launched diagnostic creatives that positioned the owner as a "surgical expert" rather than a bidding contractor.
AI Bouncer: Intercepted all inquiries in DMs to qualify leads via metric-based obstacles before they hit the sales team's calendar.
Impact
Market Monopolization: Unlocked "non-overlapping" pockets of wealth in the city that competitors were blind to.
High-Margin Closing: Cognitive dissonance from the "Expert" positioning made price entirely secondary for homeowners.
Scalable Budget: Growth Control System allowed for a 3x ad-spend increase with a perfectly stable CPA.
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